Legal

Privacy Policy

How we collect, use and protect your personal data.

Last updated: 22 April 2026

01

Introduction

Avant Auto Assist provides roadside assistance, vehicle recovery and related support services across the UK. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you contact us, request assistance, or use our website.

We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

02

Data Controller

For the purposes of UK data protection law, the data controller is:

03

Types of Data Collected

We may collect and process the following categories of data:

Personal Data

Name, phone number, and email address (where provided).

Service Data

Vehicle details, breakdown information, and the nature of your service request.

Location Data

The location you provide and, where applicable, approximate device location.

Technical Data

IP address, browser and device information, and website usage data.

Payment Data

Transaction records and references. We do not store full card details.

04

How Data Is Collected

We collect data through the following channels:

  • Contact and service request forms on our website
  • Telephone calls and voicemails
  • SMS, email and direct messages
  • Payment and deposit interactions
  • Cookies, analytics tools and similar technologies
05

Purpose of Data Processing

We process your data for the following purposes:

  • Responding to enquiries and service requests
  • Arranging and dispatching roadside assistance
  • Connecting customers with appropriate service providers
  • Processing payments and deposits
  • Customer support and ongoing communication
  • Improving our services, website performance and operations
  • Fraud prevention and protecting our legitimate interests
06

Legal Basis for Processing (UK GDPR)

We rely on the following lawful bases:

  • Consent, where you have given clear permission.
  • Contractual necessity, to perform a service you have requested.
  • Legitimate interest, to operate our business effectively, prevent fraud and improve our services.
07

Sharing of Data

We may share your data with the following parties to deliver our services:

  • Recovery drivers and roadside technicians
  • Independent third-party service providers
  • Payment processors (such as Stripe)
  • Analytics and performance providers
  • Regulators or authorities where legally required

We never sell your personal data to third parties.

08

Subcontractors and Third-Party Fulfilment

Some services may be delivered by independent providers operating under their own businesses. In these cases, Avant Auto Assist may act as a coordinator or intermediary, connecting you with a suitable provider.

Where this happens, we share only the information necessary to complete the job, typically your name, contact number, location and details of the issue. Independent providers are responsible for handling your data in accordance with their own obligations.

09

Payment Processing

Payments and deposits are handled through trusted third-party payment processors. We do not store full card details on our systems. All transactions are routed through secure, PCI-compliant providers.

10

Call Recording

Calls to and from Avant Auto Assist may be recorded for the following purposes:

  • Quality control and service monitoring
  • Staff training and improvement
  • Dispute resolution and record-keeping
11

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Data may be kept longer where required for:

  • Legal and regulatory compliance
  • Dispute or complaint handling
  • Internal records, accounting and audit
12

Data Security

We use reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no online transmission or storage system can be guaranteed to be 100% secure.

13

Your Rights (UK GDPR)

You have the following rights in relation to your personal data:

  • Right of access to your data
  • Right to correction of inaccurate data
  • Right to deletion (where applicable)
  • Right to restrict processing
  • Right to object to processing
  • Right to data portability

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

14

Cookies

Our website uses cookies and similar technologies. For full details, please refer to our Cookie Policy.

15

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "last updated" date revised accordingly.

16

Contact

For any questions regarding this Privacy Policy or your data, contact us at:

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